Some recent branding work for Su Dodd for the new yoga bra line at From Clothing. From Clothing are an emerging ethical fashion brand based in the UK who design and manufacture sustainable active wear that tell stories. They convey social messages through their clothing that help to raise collective consciousness and contribute to the well being of people and planet, protecting it for futures to come!
The storyboard for this shoot was inspired by the pink colour of the yoga bra and the pastel colours of the Mediterranean that we see in Mallorca – the turquoise water against the soft colours and textures of the beige beach sand. Going for a look of film rather than digital, these photos have a little boost in the grains and mid-tone curve that remind us of nostalgic photos from the 1970s.